Passion Projects Change The World

Discover how passion projects reveal your creativity and shape our culture.

A snail made of plasticine is a symbol of creativity at KOKONO brand

What makes your heart sing.

What you’re curious about.

How you help people.

Where people visit you.

How people learn about you.


"What's your gift to the world?"
Ruta Danyte, the founder of KOKONO

Figure your motivation

A purpose is how you find focus.

Discover your purpose while reflecting on your life’s story.

Do you notice any problems that triggered your heart? 

Now, visit your past and explore your background and interests.

What do you do really well? And what you’re curious about?


"What are you exploring?"
Ruta Danyte, the founder of KOKONO

Try something new

Passion projects are your hobbies.

Dive deep and explore your interests.

What did you learn? What surprised you? 

Teach me about your hobby. Show me. 🙂

Now, try transforming it into a product!


"How do you make someone's life better?"
Ruta Danyte, the founder of KOKONO

Make something valuable

Products serve people.

So, why should I care about what you made?

How does it help me? What does it give me?

Show your product or a service to 5 people.

What do they say? Listen for what repeats. 


"How does your virtual home look like?"
Ruta Danyte, the founder of KOKONO

Showcase what you've made

A website helps people see your product.

Write down the comments you got.

Draw a square on paper. Add the comments in!

A paper brochure is a great website start!


"How do you spread a word about your work?"
Ruta Danyte, the founder of KOKONO

Communicate that you exist

Comments are how you and others talk about your work.

Invite 5 people to view your website.

Ask them to share with 5 friends.

When people start talking, pause.

You changed your world through passion projects!

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