Name your website
Domain name is how your website is called.
Your website needs a name. Obviously! That’s a “domain name”. Your domain name can be the same as your business name, for example “flowers.com”.
Otherwise your domain name can be your brand or product name, for example magicalroses.com.
When choosing a domain name, think about words that relate to your business activity and are unique, memorable, easy-to-spell across countries.
Your domain name can indicate a country, for example .ie means Ireland, .co.uk means United Kingdom. Or try a generic one, for example .com, .co, .io.
Dedicate a location for your website
Hosting means where your website's data is stored.
Same way your house needs a land, your website needs a space on the Internet.
This space is called “hosting”, which means “where your website’s data is hosted”.
Professional hosting providers ensure your website loads fast for people visiting your site.
Popular hosting providers are GoDaddy, BlueHost, SiteGround, WP Engine, and others.
Add a lock to your website
SSL certificates secure your website.
You may have seen websites with a green lock symbol?
You may have seen “https” and not “http” next to this lock?
This lock appears because a website has a SSL certificate.
Imagine your website like a magazine
Content Management System (CMS) helps to update your website and publish blogs.
As a business owner, you want to be able to update your website with images, texts or blogs. This is “content”.
Naturally, you need a “Content Management System” (CMS) to manage your website’s content!
When you login to WordPress, you will edit the main text and photos on “Pages”. “Posts” are blogs.
How to explain your business on your website? Try paper first. And then add your text to your CMS.
First, take a sheet of paper and a pen. This is your website. What information do you want to give your customers?
Write a long paragraph about your business. Now, break it into paragraphs. Give each a headline.
If you offer services, make a list. Name each service and add a description for each. Add prices.
Visualise your business with photos
WordPress is the most popular Content Management System for business websites.
Now, back to your CMS, WordPress. It’s easier and faster to discover how to present information on your website with a template called “theme”.
Ah, photos! Find high-quality images on Unsplash, Pexels, Shutterstock, Adobe. Check if menu is clear. Is it easy for customers to find what they need?
Check if headlines relate to your customers needs and how they phrase what they are looking for on your site. This is SEO, our next step.
Write for your customer
Search Engine Optimisation (SEO) helps your customers and search engines to understand your website.
Imagine your customer living their life. Suddenly, they grab a mobile phone and start looking for a business like yours online.
Write down those words your customer is “googling”. Those words are called “keywords”.
Inform website visitors how you use their data
What information do you need from your website visitors and why?
Do you use any plugins on your website that track customer data?
Now, add a Cookie Statement popup to your website.
Invite robots to read your website
A sitemap is a plan of your website. Add it to Google, so it can understand your website.
Boost trust of your website
Add your business to Google Maps and local business listings.
After this step, your website will come up on search results faster.
To verify your location, you’ll get a code by post.
Add your website link to Google My Business account.
Do the same with local business directories.