Website Jargon Guide

Navigate online business while learning a web developer’s talk.

How your website is called.
Where your website’s data is stored.
Text and photos on your website.
Your website is readable by Google robots.
How your website is linked to other websites.


"What's the name of your website?"
Ruta Danyte, the founder of KOKONO

Name your website

Domain name is how your website is called.

Your website needs a name. Obviously! That’s a “domain name”. Your domain name can be the same as your business name, for example “”.

Otherwise your domain name can be your brand or product name, for example

When choosing a domain name, think about words that relate to your business activity and are unique, memorable, easy-to-spell across countries.

Your domain name can indicate a country, for example .ie means Ireland, means United Kingdom. Or try a generic one, for example .com, .co, .io.


"Where do you keep your website's data?"
Ruta Danyte, the founder of KOKONO

Dedicate a location for your website

Hosting means where your website's data is stored.

Same way your house needs a land, your website needs a space on the Internet.

This space is called “hosting”, which means “where your website’s data is hosted”.

Professional hosting providers ensure your website loads fast for people visiting your site.

Popular hosting providers are GoDaddy, BlueHost, SiteGround, WP Engine, and others.

Add a lock to your website

SSL certificates secure your website.

You may have seen websites with a green lock symbol?

You may have seen “https” and not “http” next to this lock?

This lock appears because a website has a SSL certificate.

Get a SSL certificate from your hosting provider.


"How to explain your business on your website?"
Ruta Danyte, the founder of KOKONO

Imagine your website like a magazine

Content Management System (CMS) helps to update your website and publish blogs.

As a business owner, you want to be able to update your website with images, texts or blogs. This is “content”.

Naturally, you need a “Content Management System” (CMS) to manage your website’s content!

The most popular is WordPress. It’s easy to get your CMS through your host. Just click the right buttons.

When you login to WordPress, you will edit the main text and photos on “Pages”. “Posts” are blogs.

How to explain your business on your website? Try paper first. And then add your text to your CMS.

First, take a sheet of paper and a pen. This is your website. What information do you want to give your customers?

Write a long paragraph about your business. Now, break it into paragraphs. Give each a headline.

If you offer services, make a list. Name each service and add a description for each. Add prices.

Visualise your business with photos

WordPress is the most popular Content Management System for business websites.

Now, back to your CMS, WordPress. It’s easier and faster to discover how to present information on your website with a template called “theme”.

Choose a theme from a professional provider. A visual page builder Elementor will help you to update a chosen theme with your text and photos.

Ah, photos! Find high-quality images on Unsplash, Pexels, Shutterstock, Adobe. Check if menu is clear. Is it easy for customers to find what they need?

Check if headlines relate to your customers needs and how they phrase what they are looking for on your site. This is SEO, our next step.

Write for your customer

Search Engine Optimisation (SEO) helps your customers and search engines to understand your website.

Imagine your customer living their life. Suddenly, they grab a mobile phone and start looking for a business like yours online.

Write down those words your customer is “googling”. Those words are called “keywords”.

Now, enter these words into “keyword planners” to get ideas on what words to include into your website text.

Use WordPress plugin Yoast to make each page of your website SEO-friendly.

Inform website visitors how you use their data

Privacy and Cookie Policy (and Terms and Conditions) are the must-have documents for your business website.

What information do you need from your website visitors and why?

Do you use any plugins on your website that track customer data?

Explain what data you collect from website visitors in Privacy Policy.

Now, add a Cookie Statement popup to your website.


"Is your website found by search engines?"
Ruta Danyte, the founder of KOKONO

Invite robots to read your website

A sitemap is a plan of your website. Add it to Google, so it can understand your website.

You are done! Now, inform google robots that your website exists.

Your website’s plan is called a “sitemap”. The easiest way to get your sitemap is to use WordPress plugin Yoast.

Now, add your sitemap to Google. Just go to Google Search Console.

Boost trust of your website

Add your business to Google Maps and local business listings.

After this step, your website will come up on search results faster.

First, setup Google My Business profile to see your business on Google Maps.

To verify your location, you’ll get a code by post.

Add your website link to Google My Business account. 

Do the same with local business directories.

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